Sunday, May 31, 2009

Wired on Google Adwords

The latest issue of Wired has not only a great piece on the history of Google Adwords but one of best explanations of the bidding process I have seen.

Really a "can't miss" article if you are interested in Adwords.

Best, Peter

Monday, May 18, 2009

Clients Googling You (in a Different Way)

At the Casey Truffo conference I spoke at a few weeks back, there was another very interesting fellow presenting on therapeutic boundaries, partly on how they are changing in the age of the Internet.

One of his points was we should expect that our clients (and potential clients) will Google us and find out various things about us – not necessarily from our practice websites. I thought it was an interesting idea, and then it was proven true in my own caseload.

A fairly new client, upon hearing me sing in my office before I came out to greet him said “I read that you sing and dance between clients, and I now I see it is true.” This was something I wrote on a blog that is not linked from my therapy practice site.

This does lead me to believe it has happened to more than just this one client, and that it will happen more and more. The analytic “blank slate” will be harder and harder to come by (not something I rely on, but something I know many like). And the “resonance niche” as I’ve come to put it – that people will choose you to be their therapist based on small facts (you are from Boston, you were a nurse, you play rugby) or just your general personality (how you come across in a web video) will come more and more into play.

For those of us who enter the Internet age with some maturity and discretion, it will be fine. I feel bad for those counselors who are 18 now and posting pictures of themselves drunk, stoned and/or naked. Or maybe it will give them “street cred”.

My best to you, Peter