If you've been busy doing other things, you might have missed the launch of Bing.com, Microsoft's latest attempt at taking on Google.
A few first impressions and thoughts:
- while it has some improvements over Google, I don't yet see anything groundbreaking.
- it's going to take something big to overcome Google's mindshare in the community of web users. To "Google" someone is a verb now, like to "Xerox" something used to be.
- in my search of Seattle counselors, I got ads for a California therapist, as well as an Indiana one and an Atlanta one. Might be an end-used mistake, but seems like a lot.
- if you want some impressions, might be a good place to advertise on in the short term as people try it out. I'll withhold bothering with it until I see more.
- I haven't yet gone out on the SEO blogs and seen how people are tuning for this particular search engine, but I bet there is already some speculation and results.
OK, back to work! Best, Peter
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