Wednesday, November 4, 2009
Basically, the problem with their pitch is this: no one can guarantee where you will land on Google's organic listings, at least not without an unlimited budget (and then, it might require some serious black-hat trickery).
When you do SEO, you influence the search engines. But that's it, you can influence them, you cannot control them. Google *hates* to be played, and if it thinks you are playing them (rigging the game) or trying to, it *will* punish you on the search engine rankings.
I have written to these guys to try to find out what the cost model is - I figure they have a high monthly fee involved. Will write more as I find out.
Thursday, August 27, 2009
The focus will be, as the name says, on building your practice. I'm still fine-tuning my presentation, and will give you some teasers :-) as we get closer.
There are CEUs available for this, and since it is a virtual conference, there's no travel involved (which saves so much time and money).
This will be the second conference of Casey's that I am involved in - I'm a big fan of hers. So check out all the details!
Monday, June 1, 2009
A few first impressions and thoughts:
- while it has some improvements over Google, I don't yet see anything groundbreaking.
- it's going to take something big to overcome Google's mindshare in the community of web users. To "Google" someone is a verb now, like to "Xerox" something used to be.
- in my search of Seattle counselors, I got ads for a California therapist, as well as an Indiana one and an Atlanta one. Might be an end-used mistake, but seems like a lot.
- if you want some impressions, might be a good place to advertise on in the short term as people try it out. I'll withhold bothering with it until I see more.
- I haven't yet gone out on the SEO blogs and seen how people are tuning for this particular search engine, but I bet there is already some speculation and results.
OK, back to work! Best, Peter
Sunday, May 31, 2009
Really a "can't miss" article if you are interested in Adwords.
Monday, May 18, 2009
One of his points was we should expect that our clients (and potential clients) will Google us and find out various things about us – not necessarily from our practice websites. I thought it was an interesting idea, and then it was proven true in my own caseload.
A fairly new client, upon hearing me sing in my office before I came out to greet him said “I read that you sing and dance between clients, and I now I see it is true.” This was something I wrote on a blog that is not linked from my therapy practice site.
This does lead me to believe it has happened to more than just this one client, and that it will happen more and more. The analytic “blank slate” will be harder and harder to come by (not something I rely on, but something I know many like). And the “resonance niche” as I’ve come to put it – that people will choose you to be their therapist based on small facts (you are from Boston, you were a nurse, you play rugby) or just your general personality (how you come across in a web video) will come more and more into play.
For those of us who enter the Internet age with some maturity and discretion, it will be fine. I feel bad for those counselors who are 18 now and posting pictures of themselves drunk, stoned and/or naked. Or maybe it will give them “street cred”.
My best to you, Peter
Monday, April 27, 2009
So the baby is *still* sleeping, and thus I am wandering around the Internet looking for new information to use (and to share, too).
The lesson from this is, of course, don't be counting on big additions to your client ranks during November and December. One oddity in the stats is that in 2008, and only in 2008, there was a large spike in marriage counseling searches in late December. The economy? That would be my guess.
More on trends later! Best, Peter
Sunday, April 26, 2009
Wednesday, April 15, 2009
Thursday, April 9, 2009
On the top of every prospect’s mind is one question. When you answer it, you’ll be in business.
Tuesday, March 31, 2009
Best, Your Google Guy
Monday, March 30, 2009
Tuesday, March 24, 2009
First and foremost, its use. I have chosen, and would advise others, to use Twitter as a business tool. To be your business-self while on it. To think of it that way - as a business mini-blog. This means, since I assume you are a therapist like me and like some boundaries and privacy, that you don't twitter your personal matters on it (that great date you had, the annoying client you had, etc. etc.).
I would contrast this to Facebook. I made a decision at one point to make Facebook a business-free zone. Since I work with a lot of therapists, I actually had to de-friend some people (there was some sadness on both sides about this, but it felt like a good move). Facebook is built to allow privacy, and really is not a great business resource (for therapists, at this point), and I think we therapists need a place where we can be silly and stupid and just people and not have to watch what we say/think/post.
Today, it is DexKnows that has my goat. I've seen their ads up before - horribly written, crazy long and ugly domain names. I saw one of these the other night, while Googling "seattle counseling" (I do my own competitive analysis quite often).
A tired, but always learning (or in this case, remembering) Google Guy, here with your handy note of the day.
When re-designing your website (as I am currently doing with YourGoogleGuy - new one scheduled to drop on 4/1 - no kidding), always check it on multiple browsers before you go live.
In order, the big browsers you need to check are Microsoft's Internet Explorer (MSN IE, or just IE), Mozilla Firefox, and finally Apple's Safari and Google's Chrome (the last two have much smaller pieces of the market).
OK, back to the web saltmine. I know you are dying for Twitter Part 2, but this was on my mind.
Friday, March 20, 2009
All the best! Peter
Monday, March 16, 2009
Apparently a psychologist friend of hers is part of the state association and they are going to try to take legal action against non-psychologists who advertise against the keyword "psychologist" on Google. Mind you, I don't think the ad is mentioning psychologist anywhere, it's just showing for that search.
Hmmmmmm, I think. This is not something I tend to do with my clients - I don't believe we should advertise when people are looking for something that we aren't. But I do think legal action is bit of a stretch, though. But maybe that's just my spiritual beliefs coming through (being for something, and against nothing).
Ah well, nothing I need to worry about at midnight on a Monday. But something to keep in mind for all you out there if you've got this going on.
Wednesday, January 7, 2009
This will, though, likely delay some of the site reviews. Just wanted you to know. I'll not make you sit through baby photos, videos, or anecdotes. Though I get it a lot more now.
Now back to several day-old emails.
Saturday, January 3, 2009
Back in the old days, where your ad showed up was based on only two things: your bid ($) and how often your ad got clicked (click-thru-rate, or CTR). But during 2008 Google started adding in more and more criteria for whether your ad showed, how high it showed, and what the minimum bid was. For some people, they found that their minimum bid had gone from 25 cents to $5 or $10! (That's what is known in the biz as a "Google Slap").
Google is as mysterious as the Wizard of Oz, so while they do point and describe some of the things that go into Quality Score, they never come out and tell you exactly what it is based on. So, as usual, cottage industries have been born to figure it out and read the tea-leaves. It's really quite similar to SEO.
That said, dear reader, do not panic. This is all based on relevancy (as seen by Google's computer). If your ads are relevant to the search, and the site is relevant to the ads, then it'll all work fine. But there are times when it goes haywire.
The hardest times for me have been telling people who just invested in a gorgeous Flash-based site, or a frames-based site, that Adwords was going to be a nightmare for them, because the spiders couldn't see their content. Then there is the issue of getting out of a hole, because Google includes your history as part of the Quality Score.
This is not meant to dissuade you from pursuing Adwords, I still think it's the best mechanism I know for marketing. It is meant to explain the growing complexity of it, and why what you did in 2006 and 2007 might not work as we enter 2009.
But if you need a consultant, I know this one guy....... :-)
Your Google Guy - Web Marketing for Therapists
Friday, January 2, 2009
First of all, Happy New Year! I enjoyed getting away from town, and getting away from the computer and counseling for a week. Of course, the deluge of to-do's is here and I am diligently getting at them.
To all those who have sent in their websites for review (over 15 now) - be patient, but know you are on the list.
Finally, I may have a new web designer on the horizon - someone to do custom therapist websites. I'll leave it at that for now, but from what I've seen, I am excited.
Now back to the emails! All the best for a healthy, happy, abundant 2009! Peter