Hello fellow therapists,
So I was talking to a wonderful colleague in another state today, who told me that "Google called her to offer paid placement on page 1 for a particular phrase".
She seemed confused by my fervent reply, that it was certainly not Google calling her. Folks, there are a lot of not-so-ethical SEO companies out there who will drop Google's name as they explain who they are. But trust me - THEY ARE NOT GOOGLE.
How do I know? Well, first the ethical issue of Google selling results space (this was *not* Adwords, according to the caller) - sort of like the NY Times selling you the ability to get an article written about you. Secondly, our advertising budgets as therapists are not even a drop in Google's bucket (they took in $2.2 billion last quarter). Finally, this ones been known in my world for some time (we SEOs talk).
Anyways folks, if someone calls and offers you something to good to be true - it is. And if they say they are from Google, ask them to send you an email to prove it. They won't be able to.
Stay safe! Best, Peter