Saturday, July 30, 2011

About That Adwords Click-To-Call Email

Hi Folks,

Getting a lot of questions about the announcement from Google about an enhancement to their Click-To-Call service. This is one that let's you actually call (from your computer) based on an Adwords ad.

Two things, first for people who I've worked with - this doesn't affect you. This feature is not something I use for therapy businesses. So, as with many Google things, just delete that email and enjoy your weekend.

For those out there, this only impacts you if you have ads with your phone # in them, or are using a very advanced feature called "Call Extensions".

I don't think that having the phone # in an ad is useful for us as therapists. For some businesses (let's say a locksmith, or a tow-truck) where you really don't care *who* provides the service, you just want it *now*, I see this as a useful thing. But, unless your ideal client really can pick a therapist from a 25-character headline, and 70 characters of ad copy, then I have never seen it as a useful thing.

In my counseling experience, I've found people who want a generic counselor to be difficult clients that don't stay long, don't do much work, and often have trouble paying.

As a client of other practitioners (therapy, massage, acupuncture, etc.) I cannot imagine calling from an Adwords ad. I'd need to go to the therapist's website (or some other web page about them) before wanting to call.

As always, you can count on me to have an opinion :-)

Now go get back to the weekend! Best, Peter
Google Adwords for Therapists

2 comments:

Web Wonks said...

It’s always great to see quality information helping the online community out. Great post re Ad Extensions, lots of awesome value add given by using call extensions (or sitelinks)

Keep up the great work!

Jeff – Head Web Wonk http://www.webwonks.co.nz

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