Ran into this amazing graphic today. I often hear from therapists how they think paying $1, $2 or $3 for a hot lead.
Well hold on to your hats. You could be in the insurance, loans, or mortage businesses, who pay OVER FORTY DOLLARS PER CLICK. Sorry for the all-caps yelling. But GEEZ, $40 a click! Whoa!
There is a local private practice business that has it just as bad. Attorneys come in at over $47/click. Yowch.
Anyway, here's the info: