Monday, April 27, 2009

Interesting Annual Trend in Counseling Searches

So the baby is *still* sleeping, and thus I am wandering around the Internet looking for new information to use (and to share, too).

Found an interesting trend I hadn't realized was there. If you look at each year, you see a huge crater in searches for "counseling" in November and December. This makes intuitive sense - people are too busy with holidays, vacations, shopping & family to delve into their own psyches. I don't think I expected it to be so sharp and so regular though.

The lesson from this is, of course, don't be counting on big additions to your client ranks during November and December. One oddity in the stats is that in 2008, and only in 2008, there was a large spike in marriage counseling searches in late December. The economy? That would be my guess.

More on trends later! Best, Peter

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