Hi fellow therapists,
If you are already an Adwords customer, you may have been looking at the Google search results lately going "where is my ad?" You may want to scroll down and look for it at the bottom of the page.
According to this November 2nd post on Google's Inside Adwords blog Google has decided to move ads for some searches (seems like local service searches, mostly) from the right side to the bottom. It appears ads that were able to have a high enough CTR/bid for that keyword will still show at the top of the page. This will only impact the ads that were showing on the right side of the screen.
They claim this will often result in an INCREASE in click-thru rate. I don't know that I believe that will be true, but I don't have any data yet to back it up.
I do believe it will cause an increase in worried emails to Your Google Guy :-)
I'll be watching this to see what the impact of this change is.