So I have been contacted by a sales rep from LeapFish, a new
aggregate search engine. Of course, he's selling something. At least one of my Google Guy clients has been contacted too, and was asking for advice, so I've decided to post my thoughts here.
Their basic sales pitch is that you buy a permanent advertising slot on their results page - for a certain phrase (such as "Seattle counselors" - which is different to them from "Seattle counselor" by the way). You pay a 5% fee (5% of the original sales price) each year. You then "own" this advertising slot for....well, forever.
It's an interesting idea. It's like buying a Google Adwords slot....except LeapFish is no Google. They are a new and unknown search engine, and are basically re-vamping a concept that was tried by DogPile and Mamma.com. People get quite used to their habits, and so I don't foresee LeapFish changing people's searching habits.
In short - I wouldn't do it.
Your Google Guy
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