It's Becoming An Email, Email World

Found a very interesting NY Times article this weekend that indicates we are becoming less and less of a phone call culture, as email and text and Facebook supplant that form of communication.

This can important for therapists to know, as I've found many, especially older ones, are still in the telephone paradigm, and miss potential new clients because they don't check email often.

I'm working on a new White Paper on the different way we need to approach web-based potential clients, but becoming fluent in email, and checking it regularly, are definitely a must if you are going to be marketing your practice on the web.

OK, here's the article (linked via Seattle Times to avoid the new NYT paywall):
Don't call me, I won't call you

Happy, well, emailing! Peter

Watch out for Adwords Phishing Email

Friends,

While I have often gotten phishing emails (ones that try to look legit, to get your userid info - but are fraudulent), some "from" banks, many more "from" eBay. Yesterday I got one "from" Google.

This email was very well crafted, but I have seen enough of them, so I hovered over the link in the email and it was something meant to look like the Adwords URL of course.

So, please remember, always, ALWAYS just go straight to a site (eBay, Adwords, your bank) from a fresh browser window if you get an unsolicited email from them. Never click the link in the email.

Save surfing! Peace, Peter