Getting Ready for Holidays - Marketing Advantages

Hi folks,

If you read my post a while back about the book "Click", you might remember he noted special search traffic patterns around January 1st.

I think it's a good time right now to start pondering the use of the holidays to make our ads stand out.

From mid-November until just after Christmas, most people will be focused on the holidays. This bring certain problems to the fore:

• Family Relationship Stress
  
• Feeling Lonely (Singles)
  
• Feeling Disconnected from Joy
  

This might be a good time to engage people with ads like "Got The Holiday Blues?" and the like.

If you want to take this approach, here is an important part 2 (which could be implemented instead of the above). From December 30th to January 7th, there will be a huge spike in searches for diets, smoking cessation, gyms, and other things related to New Years resolutions. The spike is *huge*, people!

If I were a life coach, personal trainer, nutritionist, or hypnotherapist - I would be all over this.

That's it for now. 15 days 'til Thanksgiving!

Best, Peter
Unwrap the gift of new clients!

From the book "Click"

For those tech-heads out there, the new book Click - What Millions of People Are Doing Online and Why It Matters is an interesting read.

The author, Bill Tancer, has been writing about how people use the Internet, and especially search engines, for years.

Overall, a complex and fascinating read, I think there is one nugget I can definitely give out as advice - if you do anything regarding diets, stopping smoking, or other habit changes, you should absolutely binge on pay-per-click advertising from December 30th-January 4th. The bulk of New Year's resolution searching is made at that time. By the time the 5th has rolled around, search volume on New Year's resolution items drops down to pre-holiday levels.

This should stand out especially for hypnotherapists and coaches.

Best, Peter
Your Google Guy