Wednesday, November 12, 2008

Getting Ready for Holidays - Marketing Advantages

Hi folks,

If you read my post a while back about the book "Click", you might remember he noted special search traffic patterns around January 1st.

I think it's a good time right now to start pondering the use of the holidays to make our ads stand out.

From mid-November until just after Christmas, most people will be focused on the holidays. This bring certain problems to the fore:

  • Family Relationship Stress
  • Feeling Lonely (Singles)
  • Feeling Disconnected from Joy

This might be a good time to engage people with ads like "Got The Holiday Blues?" and the like.

If you want to take this approach, here is an important part 2 (which could be implemented instead of the above). From December 30th to January 7th, there will be a huge spike in searches for diets, smoking cessation, gyms, and other things related to New Years resolutions. The spike is *huge*, people!

If I were a life coach, personal trainer, nutritionist, or hypnotherapist - I would be all over this.

That's it for now. 15 days 'til Thanksgiving!

Best, Peter
Unwrap the gift of new clients!

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