If you read my post a while back about the book "Click", you might remember he noted special search traffic patterns around January 1st.
I think it's a good time right now to start pondering the use of the holidays to make our ads stand out.
From mid-November until just after Christmas, most people will be focused on the holidays. This bring certain problems to the fore:
- Family Relationship Stress
- Feeling Lonely (Singles)
- Feeling Disconnected from Joy
This might be a good time to engage people with ads like "Got The Holiday Blues?" and the like.
If you want to take this approach, here is an important part 2 (which could be implemented instead of the above). From December 30th to January 7th, there will be a huge spike in searches for diets, smoking cessation, gyms, and other things related to New Years resolutions. The spike is *huge*, people!
If I were a life coach, personal trainer, nutritionist, or hypnotherapist - I would be all over this.
That's it for now. 15 days 'til Thanksgiving!
Best, Peter
Unwrap the gift of new clients!
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