Apparently a psychologist friend of hers is part of the state association and they are going to try to take legal action against non-psychologists who advertise against the keyword "psychologist" on Google. Mind you, I don't think the ad is mentioning psychologist anywhere, it's just showing for that search.
Hmmmmmm, I think. This is not something I tend to do with my clients - I don't believe we should advertise when people are looking for something that we aren't. But I do think legal action is bit of a stretch, though. But maybe that's just my spiritual beliefs coming through (being for something, and against nothing).
Ah well, nothing I need to worry about at midnight on a Monday. But something to keep in mind for all you out there if you've got this going on.
Reminds me of a guy out here in Seattle who had a witch-hunt against people using MA ABS on their sites (ABS = Applied Behavioral Science). But that is a story best left in the past.
I hope this finds you well, yours, Your Google Guy
PS - if you ever use dynamic keyword insertion, this kind of thing could be sticky, though.